An Action Group Under the
Association of Small and Medium Enterprises
Welcome to Distinction
We are a community of business owners that dare to collaborate and achieve breakthroughs together

About Us
ASME Distinction is a community of the Association of Small & Medium Enterprises. Distinction is a member-led initiative, designed to encourage, facilitate and manage collaborations between its community members.
Our Mission
To shape an environment where enterprises thrive on partnership and growth
Our Vision
A Growing SME Driven Economy
Our Community Values
- Treat Each Other Like Peers
- Make Things Happen
- Do More Together
- Own the Outcome
- Here for Growth, Not Survival

Our Strategy for Impact
Curated Members
We are an invite-only community where our members are curated based on their business competency, capacity for business growth and mindset for collaboration
Community Building
Our members meet regularly to share with the community their business direction, goals and growth strategies. We also conduct weekly business discovery sessions to explore collaboration opportunities.
Ecosystem Development
Members who have found their place in our synergy circles can develop further business relationships that would support their unique and integrated business objectives.
Advocacy for Collaboration
Successful collaborations and synergies will be showcased during our events and platforms to encourage members to explore even more leverage within the community.
Synergy Circle
Marketing & Branding
From digital marketing to print packaging, these service providers collaborate to increase revenue and value of businesses.
Events & Public Relations
Activation and engagement of press and media, businesses achieve the amplification they need with us.
Wealth & Family Office
FDI and Philanthropy, this synergy circle supports the stewardship of wealth and legacy.
Mergers & Acquisitions
Businesses undergoing various stages of the life cycle would benefit from engaging our synergy circles.
Sustainability, Wellness & Holistic Lifestyle
As the world’s markets evolve its consciousness, their patterns would shift. Our community serves this market.
AI & Digitalisation
The greatest disruptor in living memory, businesses seeking to leverage it can do so with us.
Built Environment
Interior designers and architects, this circle serves developers and investment funds.
Professional Services
The backbone of growing businesses, service providers such as accountants, HR outsourcing and various BPOs make up this circle.
Membership Considerations
Our members are invited to be part of ASME Distinction based on the following considerations.
Character
To be of good reputation, embody good values and exercise good judgement.
Competency
Experienced in their craft and business activities.
Capacity
Has the ability to take on more business opportunities and scale.
Collaboration
Open to working with others in a mature and productive manner.
Commitment
Willing to commit to the community's best practices.
Contribution
Possess a desire to serve the community in various roles and appointments.
How to be Part of Distinction
01
Attend our Meeting
02
Apply to Join
03
Start Collaborating
“Change is the very essence of life.
The moment we cease to change, to be able to adapt, to adjust, to respond effectively to new situations, then we have begun to die.”
“Change is the very essence of life. The moment we cease to change, to be able to adapt, to adjust, to respond effectively to new situations, then we have begun to die.”
Lee Kuan Yew
The Founding Father of Singapore